The Marketing Process The strategic plan defines the company's overall mission and objectives. Within each business unit, marketing plays; i role in helping to accomplish the overall strategic objectives. Marketing's role and activities in the organization, which summarize die marketing process and the forces influencing marketing strategy #marketing #marketingstrategy #marketingtips #marketingplan https://www.egypttales.com/2021/11/business-marketing-process-chapter-14.html

Developing a Strategic Marketing Plan The marketing program for each foreign market must be carefully planned. Managers must first decide on the precise customer target or targets to be served. Then managers have to decide how, if at all, to adapt the firm's marketing mix to local conditions. To do this requires a good understanding of country market conditions as well as cultural characteristics of customers in that market. #marketing #marketingstrategy #marketingplan #development https://www.egypttales.com/2022/03/developing-strategic-marketing-plan.html