Tim Brown
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2022-12-12 13:41:37 -
https://thewashingtonstandard.com/the-use-of-entertainment-the-elaboration-likelihood-model-of-persuasion-in-education/
https://thewashingtonstandard.com/the-use-of-entertainment-the-elaboration-likelihood-model-of-persuasion-in-education/
THEWASHINGTONSTANDARD.COM
The Use Of Entertainment & The Elaboration Likelihood Model Of Persuasion In Education - The Washington Standard
“At this very moment in our country, an elaborate research project into motivation is going on, whose object is to find out why and what the buyer likes to buy. What makes him tick? The aim is to bypass the resistance barriers to the buying public.” (Meerloo, 1956, p. 67) Americans ...
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