Marketing management's job is to create attractive offers for target markets. However, marketing managers cannot simply focus on the target market's needs. Their success will also be affected by actors in the company's microenvironment. These actors include other company departments, suppliers, marketing intermediaries, customers, competitors, and various publics.
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To learn more about this topic, share it with your friends through this link.
https://www.egypttales.com/2022/01/the-companys-micro-environment.html
Marketing management's job is to create attractive offers for target markets. However, marketing managers cannot simply focus on the target market's needs. Their success will also be affected by actors in the company's microenvironment. These actors include other company departments, suppliers, marketing intermediaries, customers, competitors, and various publics.
To learn more about this topic, share it with your friends through this link.
https://www.egypttales.com/2022/01/the-companys-micro-environment.html