Models of Consumer Behavior Consumer purchases are influenced strongly by cultural, social, personal, and psychological characteristics, For the most part, marketers cannot control such factors, but they must take them into account. We illustrate these characteristics for the ease of a hypothetical customer, Anna Flores. Anna is a married graduate who works as a brand manager in a leading consumer-packaged-goods company. #models #consumer #behavior #marketing #sales #management https://www.egypttales.com/2022/04/models-of-consumer-behavior.html