In 2015 Ross Douthat coined the term "woke capitalism" when writing a piece for the New York Times. He defined it as how companies signal their support for progressive causes in order to maintain their influence in society. He really tapped into something. Since then, this mindset has only grown, as the largest corporations are now weighing in of almost every major (and not-so-major) public policy issue. The problem: they increasingly land on the "leftist" side of the issue.
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