On his 2010 debut album Thank Me Later, Drake rapped,"I swear sports and music are so interchangeable, cause we need to be them and they wish to be us." A decade later, in a world where the intersection of mediums is more possible and prominent than ever before, this fusion of NBA 2K MT the web, rappers, designers and ball players has made an ecosystem that permits collaborative art and entertainment to be commercially accepted in an unmatched pace. NBA 2K21 sets the bar for ethnic mashups in the world of gaming, where everybody would like to live in one another's worlds -- and there's no place you can make that dream come to life more vividly than inside the title. "My whole thing at 2K now is trying to place all these individuals -- fashion, sports, music, gaming and these cultural extensions -- collectively, and understand how we could be a stage for them," says Ronnie 2K, the Face of NBA 2K. Well it has truly grown into a phenomenon of its own, infiltrating the actual world unlike any other franchise. For instance, following a 12-block game in 2015 from the Chicago Bulls, Miami Heat Center Hassan Whiteside joked he had been"trying to receive his NBA 2K score upward ."

Now, 2K has its very own professional Esports league, which is endorsed by the NBA. A number of the league's greatest superstars, such as Karl-Anthony Towns, Damian Lillard and LeBron James, are ardent fans of the game. Spike Lee has led an installment of NBA 2K's cinematic story style. Jay-Z once curated its soundtrack, which has run the sonic gamut in Drake all the way to U2. Now, with the inclusion of in-game clothing drops, leading streetwear designers are setting their very own custom made pieces, available through the a variety of apparel stores in NBA 2K's neighborhoods. The very first batch of brands that will be featured in the Most Recent version are Mike Cherman's Chinatown Market, Tracey Mills's Visitor on Earth and Eric Emanuel's eponymous label, as well as brands such as Daniel Patrick, Deon Point's Concepts, Nicky Diamonds, Palm Angels and SoleFly. In the video above, some of those designers speak to working on the game while displaying in-game footage of Tracey Mills sporting his own tag Visitor on Earth, Ben Baller at Chinatown Market, Zack Bia in Eric Emanuel and Ronnie 2K at Concepts. The aspect of community has become overwhelmingly essential in the sport and developers have contributed users opportunities to invest real money on digital currency which may be used to enhance an avatar's basketball skills or buy virtual drip.

Why was it important to get streetwear brands like an Eric Emanuel, Chinatown Market or Visitor on Earth to the match?

Three decades back, we'd Don C and Jerry Lorenzo kind of guide the way as both brands. We just saw that people really liked wearing those brands in our sport and attempting to stand outside. So then we wanted to give them more options, but we also wanted to become a platform for aspirational individuals in the fashion world, so you while we'd Don, who is obviously extremely built-out already, we sort of took a flyer on Chinatown Market annually -- and obviously they have turned into a massive brand in the previous couple of years. Tracey is actually a really good example too.

Tracey is quite known in the basketball world, but his brand is not as understood and we have to be aspirational and believe in his growth. I wished to provide him the chance to get Visitor On Ea

On his 2010 debut album Thank Me Later, Drake rapped,"I swear sports and music are so interchangeable, cause we need to be them and they wish to be us." A decade later, in a world where the intersection of mediums is more possible and prominent than ever before, this fusion of the web, rappers, designers and ball players has made an ecosystem that permits collaborative art and entertainment to be commercially accepted in an unmatched pace. NBA 2K21 sets the bar for ethnic mashups in the world of gaming, where everybody would like to live in one another's worlds -- and there's no place you can make that dream come to life more vividly than inside the title. "My whole thing at 2K now is trying to place all these individuals -- fashion, sports, music, gaming and these cultural extensions -- collectively, and understand how we could be a stage for them," says Ronnie 2K, the Face of NBA 2K. Well it has truly grown into a phenomenon of its own, infiltrating the actual world unlike any other franchise. For instance, following a 12-block game in 2015 from the Chicago Bulls, Miami Heat Center Hassan Whiteside joked he had been"trying to receive his NBA 2K score upward ."

Now, 2K has its very own professional Esports league, which is endorsed by the NBA. A number of the league's greatest superstars, such as Karl-Anthony Towns, Damian Lillard and LeBron James, are ardent fans of the game. Spike Lee has led an installment of NBA 2K's cinematic story style. Jay-Z once curated its soundtrack, which has run the sonic gamut in Drake all the way to U2. Now, with the inclusion of in-game clothing drops, leading streetwear designers are setting their very own custom made pieces, available through the a variety of apparel stores in NBA 2K's neighborhoods. The very first batch of brands that will be featured in the Most Recent version are Mike Cherman's Chinatown Market, Tracey Mills's Visitor on Earth and Eric Emanuel's eponymous label, as well as brands such as Daniel Patrick, Deon Point's Concepts, Nicky Diamonds, Palm Angels and SoleFly. In the video above, some of those designers speak to working on the game while displaying in-game footage of Tracey Mills sporting his own tag Visitor on Earth, Ben Baller at Chinatown Market, Zack Bia in Eric Emanuel and Ronnie 2K at Concepts. The aspect of community has become overwhelmingly essential in the sport and developers have contributed users opportunities to invest real money on digital currency which may be used to enhance an avatar's basketball skills or buy virtual drip.

Why was it important to get streetwear brands like an Eric Emanuel, Chinatown Market or Visitor on Earth to the match?

Three decades back, we'd Don C and Jerry Lorenzo kind of guide the way as both brands. We just saw that people really liked wearing those brands in our sport and attempting to stand outside. So then we wanted to give them more options, but we also wanted to become a platform for aspirational individuals in the fashion world, so you while we'd Don, who is obviously extremely built-out already, we sort of took a flyer on Chinatown Market annually -- and obviously they have turned into a massive brand in the previous couple of years. Tracey is actually a really good example too.

Tracey is quite known in the basketball world, but his brand is not as understood and we have to be aspirational and believe in his growth. I wished to provide him the chance to get Visitor On Earth in the match. It's a way for all these guys to see like, hey if it does well in the match, maybe I got to consider it publishing it out from the actual world. That is an innovative thought process: to Cheap NBA 2K21 MT Coins leverage the electronic then make the physical without having to spending a great deal of money looking for out whether it's going to work or not. I think it's pretty brilliant.